Vintage Nike Gold over at archive.org

We were digging around and found a couple of great vintage Nike ads over at the Internet Archive. Shout out to ArchivistAndy for posting these Nike Daybreak (1980) and Nike Tailwind (1979) vintage print ads.

If you dig these old school Nike runners we still have a few pairs of new retro Daybreaks and Tailwinds in Black or Blue colorways left for sale over at our Rewind Running shop.

Nike Tailwind print ad info is below:

THE AURA OF AIR

Put yourself on pavement.
Hard miles alone.
After a pounding hour.

The shoe with air - Captured in the permanently inflated midsole channels. The shoe shown to have unequalled cushioning in state of the art testing.

But laboratory tests and technical specifications don't make this shoe. The ride does.

There's something happening there. You'll feel it. Your body in rhythm with the road.

The Nike Tailwind. We want you to try it.

NIKE

Nike Daybreak ad info is below:

TAKE TWO

BEFORE BREAKFAST.

First thing in the morning, feet can be a little cranky. Give them something to look forward to

The DAYBREAK. By NIKE.

Its unique forefoot cushioning will make those first few miles a lot less jarring. And this shoe is slip lasted. So it's light, flexible. You land and toe-off like nature intended.

The DAYBREAK. To start vour day off on the right foot.

NIKE

REI 1980s vintage sneaker ads featuring Nike, adidas, Reebok and New Balance

Here’s a vintage 1980s catalog for REI featuring some great 1980s sneakers. The shoes featured in this catalog are the Nike Pegasus Running Shoes, Nike New Internationalists, Nike Intrepid, REI Junior Winds, REI Equalizers, Adidas Oregon Trainers, Adidas Seattle, Adidas Tennis Champ, Reebok T.D., Reebok Victory G, Reebok Hurricane, New Balance 460 & W460, and Reebok Aerobic Energizers.

Nike Waffle Trainer 1977 "MADE FAMOUS BY WORD OF FOOT ADVERTISING." Vintage Sneaker Ad

Here’s a vintage 1970s vintage Nike Waffle Trainer print ad. This ad’s photography seems to have served as inspo and was riffed on later in 1979 by the Jaclar Ms. Miler runners here. The original vintage Nike ad is posted over at our Rewind Running web shop here.

Ad info is below:

MADE FAMOUS BY WORD OF FOOT ADVERTISING.

We don't have to tell you about the reputation of Nike running shoes. You already know. Because you're a serious runner. You've seen them on training tracks and fields all over the country.

You know them for their quality. Their lightweight, and long life. Mostly, you know them for the innovative design that always seems to show up first on Nike. We believed if we could build a shoe that was good enough to meet the demands of serious runners like you, the word would spread fast.

And it has. Today, our shoes do most of our advertising for us. And the name Nike is famous. We'd like to thank you for all the ads you've been running for us. On your feet.

NIKE

8285 SW Nimbus Ave. Suite 115

Beaverton, Oregon 97005

Big 5 Sporting Goods Store 'Fives' 1983 Vintage Sneaker Ad

Here’s a 1980s vintage sneaker ad by Big 5 Sporting Goods for their in house ‘Fives’ sneaker brand. The sneakers featured in this ad are the ‘New Frontier,’ ‘Sundancer’ and ‘Cadet.’ This original vintage ad is for sale over at our vintage RewindRunning.com shop.

Ad info is below:

FIVES ...THE NAME OF THE GAME!

SHOES FOR RUNNING AND FITNESS…

Top quality shoes loaded with outstanding innovative features and unique high technology design!

men's 'NEW FRONTIER', ladies' 'SUNDANCER' (not shown) feature nylon mesh & suede leather uppers. Ultra-light-weight, long-wearing J-3 air blown wave pattern outsole - perfect for road or cross-country surfaces. Cushion 'Litelon' midsole & wedge for exceptional shock absorbency. Removable cushion bio-flex insole, double-stitched double reinforced heel counter provides optimal stability and minimizes excessive pronation. Leather saddle for greater stability and sway bar open toe construction for comfort and long wear. 19.99

youth's 'CADET', a full-featured performance running shoe or all-around knock-around shoe features two adjustable velcro fasteners, nylon taffeta and suede leather uppers, sturdy heel counter and tough long -wearing outersole. 15.99

AVAILABLE AT ALL

BIG 5 SPORTING GOODS

STORES THROUGHOUT CALIFORNIA

Jordache Limited Edition Running Shoes 1981 Vintage Sneaker ad

Here’s a very 80s style ad from Jordache for their limited edition running shoes.

Ad info is below:

Another Jordache Breakthrough!

Now you can have it all…

fit, function and style.

The Jordache Limited Edition running shoe is leaving the competition behind. Now, you don't have to sacrifice a great fashion look for comfort or endurance. The Jordache LTD lets you have it all. Make a break-through of your own with the Limited Edition Running Shoe from Jordache.

JORDACHE ATHLETIC WEAR LTD.

Look 'for the Jordache LTD Running Shoe in fine stores.

Puma Lite Riders vintage sneaker ad from 1978

Here's a great old school 1970s sneaker ad for Puma Lite Riders vintage running shoes. This original vintage ad is from 1978 and is available over at our Rewind Running web shop.

Puma’s new Lite Riders. 

It's a long, uphill pull beginning at the six-mile mark. You want to flow up the grade, flatten it out, drive hard at the finish. You've trained hard. You're fit. You've done everything you can do. Now give yourself the best of it. Go for a PR in PUMA's Lite Riders, a revolutionary new racing shoe.

Built to minimize stress and the shock of impact over all distances, Lite Rider is a product of the superior technology which produced the famous Easy Rider training shoe series. Light as a feather but steel-tough to with-stand the pressure of racing, Lite Rider stresses durability, comfort and a remarkable new sole featuring shock-absorbing rows of angled cones. Footstrike brings Lite Rider's angled cones against the pavement edge first and their angles allow them to move more efficiently than thick, straight cones. A one-piece upper holds the foot comfortably and securely. A thick, tough wedge supplies extra support.

Lite Rider is a moccasin-type shoe with no hard insole. The heel is built on a track last. And a heavily reinforced toe area consists of a tough rubber lip bonded to suede leather.

Those who have worn it say it's the finest, most comfortable racing shoe they have ever tried. We're not surprised. That's the way we built it.

You'll see what we mean when you run in it. 

The Sole Secret. 
PUMA designers, searching for a more efficient method of absorbing the shock of footstrike, have created a sole featuring angled rows of small rubber cones. Angling allows impact to be softened by the sharp edges of the cones. In addition, the angle creates extra shock-absorbing movement by the cones. The cushioning effect of more than 150 of the 1/4 inch cones under the power stress of racing provides a floating effect and unsurpassed traction. Because of more efficient shock-resisting qualities PUMA can make the Lite Rider with harder, longer-wearing rubber. The secret is in the sole. 

Lite Rider from PUMA The Great Cat Family. Meowww. 

PUMA
🐆
The Great Cat Family

New Balance W320 Vintage women's running shoes ad from 1978

This one is for the ladies. Today we’ve got an old school New Balance W320 vintage women's running shoes ad from 1978. This original vintage sneaker ad is available over at our RewindRunning.com web store.

Ad info is below:

new width sizing for women

the W320

Yes, New Balance's top-rate road trainer, the 320, now comes in a special model for women runners. Called the W320, it's designed on a woman's athletic combination last with a heel two sizes narrower for a snugger fit throughout the heel and Achilles tendon area. Otherwise, it's the same great trainer - with full width sizing (women's 4AA-10D, soft one-piece upper, unique arch-support saddle, and durable protective sole/wedge/midsole combination. In Royal Blue and White with distinctive Red logo. New Balance's W320 - the first running shoe truly fit for women.

NB

New balance

38 Everett Street

Boston, Massachusetts 01234

Distributed in Canada by Sport Dinaco Inc. of Laval, Quebec.

Brooks Vantage, Lady Vantage, Vantage Supreme and Vantage Supreme 1978 vintage sneaker ad

Today we’ve go an old school ad for Brooks running shoes featuring their Vantage, Lady Vantage, Vantage Supreme and Vantage Supreme model runners from 1978. This original vintage print advertisement is available over at our Rewind Running web store.

Ad info is below:

designed for dedicated runners ...

Vantage, the training flat Runner's World rated #1 **and Lady Vantage, are designed with improved breathable nylon mesh uppers, lacing loops, Varus Wedge,* Soft Support System with Heel Cup, reinforced racing stud sole* and the innovative perforated mid-sole.*

Vantage Supreme and Lady Vantage Supreme

have a stitch less all leather vamp and durable woven nylon uppers plus the Varus Wedge*, Soft Support System with Heel Cup, reinforced racing stud sole* and innovative perforated mid-soles.*

All Brooks VANTAGE models feature:

Reinforced Racing Stud Sole*. The outside heel strike area of the sole has been built-up to increase wearability and special racing studs afford increased traction.

Perforated Mid-Sole with scientifically aligned perforations that greatly increase both the shock absorption and flexibility characteristics while decreasing weight.

Soft Support System with Heel Cup is designed to seat the heel in the shoe for increased comfort and better control while also cushioning the metatarsal heads at toe off. Compression forms the Soft Support System materials to provide continued positive f it.

Varus Wedge*, a mid-sole wedge which is approximately 3 to 4 degrees thicker at the inner portion of the heel to equalize the force of heel contact or foot strike. This permits even distribution of impact shock while lessening abnormal pronation of the foot.

At Brooks it's how you rate our shoes that counts!

BROOKS Shoe Mfg. Co. Inc Hanover, Pa. 17331

New Balance 700 vintage sneaker ad from 1983

Today we’ve got an old school 1980s vintage sneaker ad by New Balance. This ad is for their 700 model runners which featured a "Cellogram" midsole and a "locular dynamic" design. This vintage magazine print advertisement is from 1983 and an original copy is available over at our Rewind Running web store.

Ad info is below:

The difference between other training shoes and the 700 is staring you in the face.

The NewBalance 700 is a competitive training shoe.

Some of you will wonder what "competitive training" means exactly. If you have to ask; this ain't your shoe. On the other hand, if you're a serious, purposeful runner who trains specifically to run faster, the 700 is going to do something quite remarkable:

Make you a faster runner.

EVERYTHING ABOUT THIS SHOE IS DESIGNED FOR SPEED.

There have been precursors of the 700. Not the least of which was the New Balance 620. Like that shoe, the 700 is extremely light. More to the point, it’s light years ahead in performance.

Consider its Cellogram midsole/wedge. An exclusive New Balance compound, Cellogram represents a breakthrough in energy efficiency. Running in a lot of training shoes is like running on wet turf. Running in the 700 is like running on a tuned track. The difference is the microcellular construction of the Cellogram Its extremely "tight" cell structure dramatically resists compression set and returns to the runner more of the energy he expends during training. The net result, according to every member of the New BalanceTrack Team who tested the 700, is improved training time.

IT EVEN MAKES TRAINING SAFER.

The core temperature of the bones in a runner's feet are dramatically affected by the nature of a shoe's upper material-a fact confirmed by research we did at the gait lab of one of Boston's leading hospitals.

With this in mind, we made the 700's upper of a special polyweave mesh. Permeable and breathable, it helps to significantly reduce heat buildup-a major contributor to stress fractures.

Other key components in the 700 include a double density counter and a firm mid-sole heel pad for exceptional stability. A cutaway arch and Flextendea Saddle for a unique sock-like feel. And flexible combination last construction for men and women in a variety of widths-because a serious shoe must fit.

Finally, the 700 features a high carbon rubber outersole in a "locular dynamic" design. Translation: exceptional durability, superb traction on any running surface.

The New Balance 700. A shoe designed to improve the one thing serious trainers care about most: Their time.

*Compared to other training shoes, the 700 returns more of a runner's energy to his stride.

NB

new balance

700

New Balance INC., Boston, MA 02134

Saucony Jazz vintage sneaker ad from 1983

Here’s another cool 1980s print ad for the Saucony Jazz vintage running shoes. These vintage runners featured a Deceleration Plug and "Indy 500" rubber. This original vintage sneaker ad is available over at the Rewind Running web store.

Ad info is below:

ENCORE PERFORMANCE: JAZZ PLUS.

Saucony continues the quality, craftsmanship and innovation of the Jazz with the Jazz Plus.

Another Saucony first: the biomechanically designed Deceleration Plug. An asymetrical wedge that works during the deceleration phase of a step; enhancing natural pronation and stabilizing rear and mid-foot stride.

Jazz Plus upper utilizes 400 denier nylon mesh for evaporation and new split tip pattern for flexibility. Jazz Plus also features the revolu-tionary Magic outersole of "Indy 500" rubber and diamond shaped stud design. The diamond pattern provides cushioning and shock absorption; center plug in each diamond stabilizes impact.

Jazz Plus from Saucony . . . and Lady Jazz Plus. Listen to your feet. Try on a pair. At better running shops and sporting goods dealers everywhere.

Saucony

The Mark of Innovation.

Div. of Hyde Athletic Industries, Inc., 432 Columbia Street, Cambridge, MA 02141

Pro-Specs Cross Country Joggers 1978 vintage sneaker ad featuring David McGillivray

Today we’ve got a 1978 vintage Pro-Specs Cross Country Joggers vintage sneaker ad featuring runner David McGillivray who ran across the U.S. to benefit the Jimmy Fund and Dana-Farber Cancer Institute.. These old school runners have a strong resemblance to the Nike Waffle trainer. This original vintage print ad is available over at our Rewind Running web shop.

Ad info is below:

David McGillivray is running across America with courage, confidence and Pro-Specs Joggers.

If you'd like to be in David McGillivray's shoes, you should be in ours.

A lot of runners would love to share the challenge of running across America. But for now David McGillivray is living the ultimate runner's fantasy alone. And when he strode off on his forty mile a day, three thousand mile odyssey, he strode out in Pro-Specs. Your journeys won't be as long but your choice of footwear can be every bit as important. And that's why you should look into SPECS ATHLETIC SHOES with the special long lasting sole.

Pro-Specs. The cross country shoes that actually crossed a country. Specs International, Inc. Avon, Mass. 02322

Brooks vintage Super Villanova 1970s sneakers ad

Here’s a great 1978 colorful vintage print ad for the Brooks Super Villanova vintage running shoes. This original vintage sneaker print ad is available over at our Rewind Running web store.

Ad info is below:

New from BROOKS

Super Villanova

To the hundreds of thousands of runners that were so pleased with the Brooks Villanova, we present...

Super Villanova with the great features and value of the original Villanova, plus the scientifically designed perforated mid-sole· for greater cushioning and flexibility, plus the Brooks racing stud sole.

In addition, Brooks Super Villanova has the wide flared heel, crepe heel wedge, full padded heel, terry cloth sock lining, arch support, nylon upper with suede leather tip and counter pocket. Half and full sizes 4 - 12 and 13. Once you try the Brooks Super Villanova we believe you'll give them your personal endorsement!

*Pat. Pend.

BROOKS

SHOE MANUFACTURING COMPANY, INC. HANOVER, PENNSYLVANIA 17331

Saucony Magic 1983 vintage sneaker ad

Here’s an old school 1980s print ad for the Saucony Magic vintage running shoes. This MAGIC runner incorporates the "Indy 500" rubber sole and the Saucony "Dutchman" design that distributed the force of impact over the entire heel area in order to reduce the tendency to pronate. This original vintage sneaker ad is available over at the Rewind Running web store.

Ad info is below:

At Saucony, the innovations keep on coming ...like Magic.

A shoe specifically engineered for increased stability and superior cushioning on heel strike. Our revolutionary new Magic outersole composed of durable "Indy 500" rubber features a unique diamond shaped stud design. It provides cushioning to absorb shock, while the center plug in each diamond adds stability on impact. Contact is smoother and quicker; stability and traction are increased. The heel and the inner plug of each diamond are ribbed to inhibit wear, thus increasing the life of the sole.

Saucony Magic: new from the ground up. From outersole to midsole to new, removable sock insert, Magic means innovation. Fitted into every Magic sock insert is our new Wingfoor XL heel strike cushion. A virtually "bounceless" high technology rubber compound, it is 30% lighter and 15% more shock absorbent than conventional compounds. Extra protection from compression injuries without added weight. What's more, "transition bars" on each cushion distribute force evenly, so you're protected regardless of where your heel strikes.

The new Magic upper has serious running miles built in by design: a new 420 denier nylon mesh is trimmed in durable pigskin, the new multi-flex lacing pattern and eyestay afford snug tying and freedom of flex in the forefoot area. The ScotchliteTM heel tab provides visibility at night. The "Magic Cush-ion" EVA material used in the mid-sole and heel wedge is superior to earlier formula-tions: it has less compression set, improved rebound qualities and higher tear strength.

Magic also incorporates the Saucony "Dutchman" to distribute the force of impact over the entire heel area, and reducing the tendency to pronate.

Think of it as another innovation in running shoes from Saucony, but ask for it by name: Magic or Lady Magic.

See Saucony shoes and Saucony Magic running clothes at better running shops and sporting goods dealers.

Saucony MAGIC

Div. of Hyde Athletic Industries, Inc.
432 Columbia Street, Cambridge, MA 02141

Various 1970s running shoes vintage Nike, Brooks, adidas, Puma, New Balance and more

Here’s a 1977 vintage sneaker ad for Starting Line Sports featuring vintage runners from Nike, Brooks, adidas, Puma, New Balance, Etonic, Tiger and Converse. This original vintage Starting Line Sports print ad is available at our web store RewindRunning.com.

Outside of that, seeing as today is New Year’s Day, we hope everyone has a very Happy New Year and an awesome 2023.

Ad info is below:

You demand the best.

We've got them!

Nike LD-1000 V

New Balance 320

Adidas Formula I

Puma Easy Rider

Adidas TRX

Brooks 430 Vantage

Etonic KM Street Fighter

Tiger Ohbori

Brooks Texan

Tiger Spartan B

Nike Vainqueur

Brooks Victress

Nike Waffle Trainer

Adidas Runner

Nike Elite

Converse World Class Trainer

Brooks 430 Delta

Tiger Montreal

You rate only the best. That's just what you get when you order from Starting Line Sports. Highest quality. Top manufacturers. Widest selection. For the finest in running shoes, you can depend on Starting Line Sports.

Vintage 1980 Nike Running Line vintage sneaker ad

Here’s a 1980 vintage Nike ad for their running line of shoes. This original vintage Nike sneaker print ad is available at our web store Rewind Running.

Ad info is below:

MOST OF THESE SHOES HAVE NO BUSINESS BEING ON YOUR FEET.

But among them are the shoes you were born for. Because they have been engineered for your foot type, gait pattern, body weight, even your age, sex and training schedule. You're not like every other runner. And you shouldn't have to pretend you are. That's why we spent years working with orthopedists, podiatrists, world class athletes and everyday runners. We wanted a line of shoes that had nothing to do with the so-called "average" runner. We wanted shoes that could help real people. With real and diverse characteristics. Now we've got them. For pronators, heel strikers. Big runners and small. For people who churn out 125 miles a week, and those who run a good ten. Shoes for the road, the trails and models for both. For feet that are flat or arched, rigid or flexible. The new Nike Running Line. Never again will you have to put in the other person's shoes.

NIKE

Beaverton, Oregon

Vintage New Balance Trail, Supercomp, 320 and CrossCountry 1970s running shoes

Here’s a 1977 vintage ad for New Balance featuring some awesome old school sneakers including the Trail, Supercomp, 320 and CrossCountry.

Ad info is below:

We make shoes for runners. You may have heard about our New Balance 320 — the top-ranked training shoe in last year's Runner's World rating. But we manufacture a half-dozen other models as well, all just as carefully crafted, including two brand-new shoes specially designed for cross-country work yet tough enough for top performance on hard surfaces. And the new line features several refinements on last year's models: Fuller. boxier toes. Higher, tricot-lined heel counters. Flared soles for increased stability. New Poron 4000 insoles for greater comfort and breathability. Plus New Balance's unique combination of width sizing and total comfort. We give you a run for your money.

FOUR TO GO.

320: Runner's World rated last year's 320 the best training shoe available, but we haven't been standing around on our laurels. This year's model adds Poron' 4000 insoles, a more spacious toe, a padded. fuller heel counter, and new comfort modifications to the upper. We've also introduced a slight serration to the midsole from ball of toot to shank, for softer, suppler flex as well as unparalleled shock attenuation. Our 320 is still the ultimate training shoe. Men and women. 3'/2AA to 15EEEE. in Royal Blue with White trim.

Trail: Designed for trail training but tough enough for road work too, our new Trail has a rounded-stud sole of Alphacrepe that sheds dirt and mud easily without sacrificing traction on wet or sandy surfaces. The Sottcrepe midsole/ wedge combination provides excellent anti-shock cushioning. Backed with 1:6" tricot foam for maximum comfort and breathability, the circular-knit polyester-mesh upper actually wicks off excess heat and moisture. Men and women. 31/2AA to 15EEEE. in Electric Blue with Red midsole.

SuperComp: Bright-colored and better, only the name is the same as last year's SuperComp. The breathable polyester-mesh upper maximizes ventilation and allows your foot to "work" freely. The Poron • 4000 insole reduces other friction and heat build-up, while the new wedge; midsole combination of Levitate reduces weight while increasing shock absorbency. The brush-con-figuration sole is ultra-durable Lydec*. for excellent traction on roads and synthetic tracks. Men and women, 31 AA to 15EEEE, in Sunburst Yellow. Burnt Orange, and Flare Red.

CrossCountry: Our new off-road competition shoe that's tough enough and cushioned enough for hard surfaces too. The light, flexible. studded Alphacrepe sole maximizes traction while minimizing dirt pick-up. The soft, comfortable upper incorporates our new, higher toe design for increased lateral support and ampler toe space. Men and women. 31/:AA to 15EEEE, in Burnt Orange with White trim.

new balance athletic shoes usa

Runners World 1977 women's running shoes 1970s vintage sneakers

This one is for the ladies. Here’s the cover for the Runner’s World 1977 women’s sneaker, flats and spikes rankings. The article features the Nike LD-1000, adidas Quicksilver, Etonic KM and some other old school runners.

Runners World 1977 Top 15 featuring Nike Elite 1970s vintage sneakers

Here’s the inside cover for the Runner’s World 1977 Top 15 Racing Flats section featuring the vintage Nike Elite runners.

Runners World 1977 Top 25 featuring Brooks, adidas and Nike 1970s vintage sneakers

Here’s the inside cover for the 1977 Runner’s World Top 25 rated training flats featuring the Brooks Vantage, adidas SL76 and Nike waffle vintage sneakers.